Home Lifestyle Humour by Rehana Munir: The five kinds of shoppers

Humour by Rehana Munir: The five kinds of shoppers


I recently walked into a store that screamed ‘Flat 50% off’ only to find myself in the checkout queue five minutes later with two full-price items I hadn’t intended to buy. Here’s a rough classification of shoppers from this lonely perspective.

The overachievers

The kind that will see an edgy new look on the latest Netflix show, run a quick Google search, get a second opinion on a WhatsApp group, order it online at a little-known but completely legit store and wear it to a Zoom meeting within 24 hours. They know where to look, when and for how long – and more importantly, not to be distracted by ornamental flutes when they’re actually looking for a swimsuit. (#truestory) They’re at the pinnacle of shopping glory, seeking perfection and finding it effortlessly in busy aisles or cluttered screens. They’re the ones causing all the commotion in the checkout queue, challenging the store on their exchange policy. Moving swiftly from conquest to conquest, they can be identified by a dazed look from late-night browsing, engaged in such vital tasks as matching their salt-and-pepper shakers to their cheese trays.

The connoisseurs

This category wears its sensitive heart on its organic, vegan, single-source, artisanal, handmade sleeve. They are in constant dialogue with their wants – which is to say they’re conscious consumers. Which mostly means the colour of their eggs, sugar and bread is brown. Their fries have to be hand-cut. Their olive oil is extra virgin. And their car freshener is handpicked by the folk of a particular hillside village, made from flowers that bloom once every twelve years. Every purchase confirms what they already know – they’re the epitome of good taste, suffering the mediocrity of a middling world. They’re good people to be close to (but not too close); who else would gift you bathroom slippers made of bamboo fibre and fairy dust?

The deal hunters

Whether they’re redeeming reward points or brandishing vouchers, this breed of shoppers exudes a consumerist confidence that is an affront to the fainthearted. For these zealots, it’s all about the pleasure of finding a good bargain. They subscribe to a curious mathematics, wherein you profit from the money saved on stuff you do not want. As justification, they peddle discounted products and services to their friends, like a massage at half-price or free delivery on a food order. How can one resist the altruism of this sweet yet deluded species? At some point or another, you’ve said to them: “Repeat after me. Not buying an air ticket is cheaper than buying three plane tickets at a good price.” They do not learn. You quietly accept yet another subsidised massage.

The novelty seekers

Desserts or sneakers, ice trays or cat food, this shiny breed will settle for nothing older than the latest. They’re suspicious of anything marked “classic” or “bestseller”; that stuff’s just for the chronically lazy or unimaginative. They’re clued into every app and gadget update, and the newest shade on every catalogue. Their hunt for the new frequently leads them into the realm of the obscure. This is where they find not just new versions of things, but new categories of things altogether to desire and buy. Like a sewing machine that’s actually a modified stapler. Or a little fan that attaches itself to your phone for that odd minute in the day when you step away from your AC. Who wouldn’t want that?

The overwhelmed

You see them in a corner of a busy store holding three pieces of someone else’s shopping with glazed eyes and a resigned look. They didn’t sign up for this; but the economy – formerly known as the world – is designed for the non-shopper to feel like an alien. They use their socks till the little tear in their toes is a gaping hole at the ankle. Try and explain that their love of hand-me-downs is not a clinical condition. Even make brave forays into the labyrinth of retail, just so they can belong. Alas, they shall always remain at the cold, neglected extremity of human society, pretending to know the difference between a discount and cashback. Be kind if you have a rare sighting of this endangered species. It gets lonely at the bottom.

Follow @rehana_munir on Twitter and Instagram

From HT Brunch, August 8, 2021

Follow us on twitter.com/HTBrunch

Connect with us on facebook.com/hindustantimesbrunch





Source link

RELATED ARTICLES

Migraine affects quality of sleep in children and adults: Study | Health

According to a study, adults and children with migraines may get less sleep quality and less REM sleep time than people who don't...

Nepal resumes visa on arrival for foreign tourists in bid to revive tourism | Travel

In a bid to revive its struggling tourism industry, the Nepal government has done away with its seven-day mandatory Covid-19 quarantine for foreign...

Four ways to shake off an earworm

Listen to the whole song: A 2014 study found that one of the most effective behaviours is listening to the whole tune; that...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

Pakistan Must Ensure Women’s Rights Protected In Afghanistan, Says Malala Yousafzai

<!-- -->Malala Yousafzai called for ensuring girls' right to education in AfghanistanNew Delhi: Nobel laureate and Pakistani rights activist Malala Yousafzai today asked...

Karnataka Allows 100% Occupancy In Theatres, Pubs In These Districts

<!-- -->COVID-19: Karnataka Chief Minister said night curfew will be imposed from 10 pm to 5 am. (File)Bengaluru: Karnataka Chief Minister Basavaraj Bommai...

Chief Justice NV Ramana Raises Concern After Shootout Inside Delhi Court

<!-- -->Chief Justice of India NV Ramana has expressed concerns over a shootout in Rohini courtNew Delhi: Chief Justice of India NV Ramana...

UP Couple Kills Granddaughter To Get Back At Neighbour For Implicating Their Son: Police

<!-- -->Police say many people had seen the elderly couple near the field where victim's body was recovered.Aligarh: An elderly couple were arrested on...

Recent Comments