A full-page newspaper advertisement to boost the image of Uttar Pradesh Chief Minister Yogi Adityanath has hugely amused the Trinamool Congress, which accused him of showcasing the works of the Bengal government to win elections.
The advertisement — released by the Uttar Pradesh government — focuses on the development works done by Yogi Adityanath’s government over the last five years in the state, often seen as one of the most under-developed in the country. But the photographs meant to highlight the changes landed the party in controversy.
A chunk of the collage below the advertisement appears be shots of Kolkata, with the photo of the flyover in the ad having the trademark blue-white paint and yellow taxis plying.
Many social media users have identified the flyover as the ‘Ma Flyover’ in central Kolkata built by Mamata Bannerjee’s government.
Two buildings in the ad have also been identified by social media users as those belonging to a five star hotel chain by the same flyover.
The Trinamool Congress, which beat the BJP overwhelmingly in the recently concluded assembly elections, had a field day. Scores of party leaders, workers and supporters tweeted, mocking the BJP and the Uttar Pradesh Chief Minister.
Abhishek Banerjee, senior Trinamool leader and the nephew of Chief Minister Mamata Banerjee, posted a scathing comment.
“Transforming UP for Yogi Adityanath means stealing images from infrastructure seen in Bengal under Mamata Banerjee’s leadership and using them as his own! Looks like the ‘DOUBLE ENGINE MODEL’ has MISERABLY FAILED in BJP’s strongest state and now stands EXPOSED for all!” read his post, where he tagged both Chief Ministers.
Looks like the ‘DOUBLE ENGINE MODEL’ has MISERABLY FAILED in BJP’s strongest state and now stands EXPOSED for all! https://t.co/h9OlnhmGPw
— Abhishek Banerjee (@abhishekaitc) September 12, 2021
“Lol the image on the bottom left is from Kolkata – of the Maa Flyover. Zoom in & you can also see the iconic Kolkata yellow ambassador taxi on the flyover. “Transforming UP” means spending millions on newspaper ads around India & stealing pics of development in Kolkata?” tweeted party leader Saket Gokhale.
Senior leader Mukul Roy, who returned to the Trinamool from the BJP after the ruling party’s spectacular victory, even targeted Prime Minister Narendra Modi.
Mr. @narendramodi is so helpless to save his party that other than changing CMs, he has also had to resort to using pictures of growth & infrastructure seen under @MamataOfficial‘s leadership, as his own.#BengalModel > #BJPRuledStatesModel Mr Modi? pic.twitter.com/USNOjrq03I
— Mukul Roy (@MukulR_Official) September 12, 2021
Assembly elections are due in Uttar Pradesh early next year, in which the BJP is seeking a second term in power.
But there are suspicions among a section of the state leaders that the Chief Minister’s image has taken a beating over the handling of the second wave of Covid.
The thousands of bodies buried on the sandbanks of the river Ganga and others floating down it had made headlines across the world, amid reports of oxygen crisis and lack of health infrastructure in rural areas.
Added to this are murmurs of the Chief Minister’s lack of accessibility, which had also been privately flagged by allies like Apna Dal, sources said.
The BJP is backing Yogi Adityanath, one of `the party’s most prominent leaders. The party is yet to respond to the advertisement faux pas.